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AI-powered recommendations: the roles of perceived similarity and psychological distance on persuasion

Ahn, Jungyong; Kim, Jungwon; Sung, Yongjun

ArticleIssue Date2021CitationINTERNATIONAL JOURNAL OF ADVERTISING, v.40, no.8, pp 1366 - 1384PublisherROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
KCI
Alexa, Please Do Me a Favor: Motivations and Perceived Values Involved in Using AI Assistant

이은지; 이종민; 성용준

ArticleIssue Date2021CitationThe International Journal of Advanced Culture Technology, v.9, no.4, pp 329 - 344Publisher국제문화기술진흥원
SSCISCOPUS
Anthropomorphism brings us closer: The mediating role of psychological distance in User-AI assistant interactions

Li, Xinge; Sung, Yongjun

ArticleIssue Date2021CitationCOMPUTERS IN HUMAN BEHAVIOR, v.118PublisherPERGAMON-ELSEVIER SCIENCE LTD
SSCISCOPUS
Are we a product of our environment? Assessing culturally congruent Green advertising appeals, novelty, and environmental concern in India and the USA

Muralidharan, Sidharth; La Ferle, Carrie; Sung, Yongjun

ArticleIssue Date2017CitationASIAN JOURNAL OF COMMUNICATION, v.27, no.4, pp 396 - 414PublisherROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
SSCISCOPUS
Are you on Timeline or News Feed? The roles of Facebook pages and construal level in increasing ad effectiveness

Kim, Dong Hoo; Sung, Yoon Hi; Lee, So Young; Choi, Dongwon; Sung, Yongjun

ArticleIssue Date2016CitationCOMPUTERS IN HUMAN BEHAVIOR, v.57, pp 312 - 320PublisherPERGAMON-ELSEVIER SCIENCE LTD
Art Infusion II: Picasso or Caillebotte?

Yongjun Sung

ConferenceIssue Date2014Citation한국소비자광고심리학회 춘계학술대회 및 특별 심포지엄, pp.20 - 27PublisherKSCAP 한국소비자광고심리학회PlaceKO; 서울과학기술대학교
Art Infusion: Popularity Does Matter

Yongjun Sung

ConferenceIssue Date2014CitationThe 2014 Association for Consumer Research North American ConferencePublisherAssociation for Consumer ResearchPlaceUS; Baltimore, MD, United States
SSCISCOPUS
Artificial Intelligence Is Safer for My Privacy: Interplay Between Types of Personal Information and Agents on Perceived Privacy Risk and Concerns

Kim, Jungwon; Sung, Yongjun

ArticleIssue Date2022CitationCYBERPSYCHOLOGY BEHAVIOR AND SOCIAL NETWORKING, v.25, no.2, pp 118 - 123PublisherMARY ANN LIEBERT, INC
SSCISCOPUS
Brand followers Consumer motivation and attitude towards brand communications on Twitter

Kwon, Eun Sook; Kim, Eunice; Sung, Yongjun; Yoo, Chan Yun

ArticleIssue Date2014CitationINTERNATIONAL JOURNAL OF ADVERTISING, v.33, no.4, pp 657 - 680PublisherROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
SSCISCOPUS
Brand followers' retweeting behavior on Twitter: How brand relationships influence brand electronic word-of-mouth

Kim, Eunice; Sung, Yongjun; Kang, Hamsu

ArticleIssue Date2014CitationCOMPUTERS IN HUMAN BEHAVIOR, v.37, pp 18 - 25PublisherPERGAMON-ELSEVIER SCIENCE LTD
SSCISCOPUS
Brand-Situation Congruity: The Roles of Self-Construal and Brand Commitment

Sung, Yongjun; Choi, Sejung Marina; Tinkham, Spencer F.

ArticleIssue Date2012CitationPSYCHOLOGY & MARKETING, v.29, no.12, pp 941 - 955PublisherWILEY-BLACKWELL
SSCISCOPUS
CEOs' self-disclosure on Instagram and consumer-brand relationships: the moderating effect of relationship norms

Kim, Taeyeon; Sung, Yongjun

ArticleIssue Date2021CitationINTERNATIONAL JOURNAL OF ADVERTISING, v.40, no.6, pp 897 - 921PublisherROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
CEO’S SELF-DISCLOSURE ON SOCIAL MEDIA

Yongjun Sung

ConferenceIssue Date2019Citation2019 Global Fashion Management ConferencePublisherGlobal Alliance of Marketing & Management AssociationsPlaceFR
SSCISCOPUS
Consumer emotional intelligence and its effects on responses to transgressions

Ahn, Hongmin; Sung, Yongjun; Drumwright, Minette E.

ArticleIssue Date2016CitationMARKETING LETTERS, v.27, no.2, pp 223 - 233PublisherSPRINGER
Consumer Investment in Brand Relationships: Scale Development and Validation

Yongjun Sung

ConferenceIssue Date2016Citation2016 American Academy of Advertising Annual ConferencePublisherAmerican Academy of AdvertisingPlaceUS
Cultural Differences in Celebrity Endorsement Evaluation: Holistic vs. Analytic Thinkers

Yongjun Sung

ConferenceIssue Date2015CitationAssociation for Consumer Research Asia-Pacific Converence 2015PublisherAssociation for Consumer ResearchPlaceHK
SSCISCOPUS
CULTURAL PREFERENCES FOR VISUAL AND VERBAL COMMUNICATION STYLES IN SPORT ADVERTISEMENTS

Seo, Won Jae; Sung, Yongjun; Park, Seong-Hee

ArticleIssue Date2017CitationSOUTH AFRICAN JOURNAL FOR RESEARCH IN SPORT PHYSICAL EDUCATION AND RECREATION, v.39, no.2, pp 199 - 215PublisherSTELLENBOSCH UNIV
SSCISCOPUS
Cultural values in financial services advertising: a cross-cultural study of magazine ads in the USA and Korea

Song, Young-A; Ahn, Hongmin; Sung, Yongjun

ArticleIssue Date2014CitationJOURNAL OF SERVICES MARKETING, v.28, no.5, pp 349 - 360PublisherEMERALD GROUP PUBLISHING LTD
SSCISCOPUS
#DeleteFacebook: Antecedents of Facebook Fatigue

Lee, Eunji; Lee, Kyu-Yeon; Sung, Yongjun; Song, Young-A

ArticleIssue Date2019CitationCYBERPSYCHOLOGY BEHAVIOR AND SOCIAL NETWORKING, v.22, no.6, pp 417 - 422PublisherMARY ANN LIEBERT, INC
SSCISCOPUS
Dimensions of Luxury Brand Personality: Scale Development and Validation

Sung, Yongjun; Choi, Sejung Marina; Ahn, Hongmin; Song, Young-A

ArticleIssue Date2015CitationPSYCHOLOGY & MARKETING, v.32, no.1, pp 121 - 132PublisherWILEY
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