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An Effort to Increase Organ Donor Registration Through Intergroup Competition and Electronic Word of Mouth

Smith, Sandi W.; Hitt, Rose; Park, Hee Sun; Walther, Joseph; Liang, Yuhua (Jake); Hsieh, Gary

ArticleIssue Date2016CitationJOURNAL OF HEALTH COMMUNICATION, v.21, no.3, pp.376 - 386PublisherTAYLOR & FRANCIS INC
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