네트워크 관계 및 역량이 서비스화 성과에 미치는 영향에 대한 연구

Abstract

With the development of the manufacturing industry, 'Servitization' and 'Convergence of Industries' have been spread. In the middle of these changes, a collaborative network of companies have come to be noticed. This study presents ‘a performance mechanism of servitization’ based on the collaborative network which is derived through literature review of servitization and network organization theories. Then we carried out empirical research to verify how the performance mechanism works in the domestic industry. Our model explains the process that network relationship among members and collaborative capabilities are built by service-oriented culture in a focal firm, and then servitization performance are facilitated by those factors. Also, service-oriented organizational culture enhances the network relationship and capabilities. Our survey instrument was developed based on the constructs for the mechanism. The questionnaire was developed using a Likert's 7 point scales and included some demographical data. 300 survey records were collected. 247 among them was considered valid for the analysis. Reliability test and validity test results confirms all related data were acceptable for the path analysis. Through the hypothesis, hypothesis H4(network relationship will affect servitization performance) was dismissed. this result concurred with the claims that koreanmanufacturing industries are characterized by vertical integration of large conglomerates and subcontracting relationship, and there has been many obstacles to make synergies between the large and small businesses. Hypothesis H1(Service-oriented organizational culture → Network relationship), H2(Service-oriented organizational culture → Network capabilities), H3(Network relationship → Network capabilities), H5(Network capabilities → Servitization performance) of the structural equation model is positively confirmed. Results show that network relationship has a mediation effect on the servitization performance via network capabilities. Overall, the superiority of our structural equation model was confirmed. This study extended the research opportunities of servitization with the network perspectives. Also, this study will provide management with strategic insights for preparing servitization strategy and self assessment chances.