The relationship between corporate diversification and corporate social performance
- Authors
- Kang, Jingoo
- Issue Date
- 1월-2013
- Publisher
- WILEY-BLACKWELL
- Keywords
- corporate social performance; product diversification; geographic diversification; stakeholder theory; stakeholder management
- Citation
- STRATEGIC MANAGEMENT JOURNAL, v.34, no.1, pp.94 - 109
- Indexed
- SSCI
SCOPUS
- Journal Title
- STRATEGIC MANAGEMENT JOURNAL
- Volume
- 34
- Number
- 1
- Start Page
- 94
- End Page
- 109
- URI
- https://scholar.korea.ac.kr/handle/2021.sw.korea/104275
- DOI
- 10.1002/smj.2005
- ISSN
- 0143-2095
- Abstract
- Does diversification affect firm response to stakeholder demands and social issues? Despite extensive interest in corporate diversification in the strategy literature, the relationship between diversification and corporate social performance (CSP) remains largely unexplored. In this study, I propose that the level of diversification will be positively related to the CSP of firms. However, when diversified firms have a strong focus on short-term profit, it may discourage firm response to stakeholder demands and investment in social issues, thereby negatively moderating the positive relationship between the level of diversification and CSP. Empirical testing on a sample of U.S. firms generally supports my predictions. Copyright (c) 2012 John Wiley & Sons, Ltd.
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Collections - Korea University Business School > Department of Business Administration > 1. Journal Articles
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