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기아자동차 SOUL의 혁신적인 제품전략-소비자의 soul을 움직이다
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| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | LEE, Doo-Hee | - |
| dc.contributor.author | Lee, Jong-Ho | - |
| dc.date.accessioned | 2021-09-06T06:22:13Z | - |
| dc.date.available | 2021-09-06T06:22:13Z | - |
| dc.date.created | 2021-06-21 | - |
| dc.date.issued | 2009-10 | - |
| dc.identifier.uri | https://scholar.korea.ac.kr/handle/2021.sw.korea/104570 | - |
| dc.language | Korean | - |
| dc.language.iso | ko | - |
| dc.publisher | 한국마케팅학회 | - |
| dc.title | 기아자동차 SOUL의 혁신적인 제품전략-소비자의 soul을 움직이다 | - |
| dc.type | Article | - |
| dc.contributor.affiliatedAuthor | LEE, Doo-Hee | - |
| dc.contributor.affiliatedAuthor | Lee, Jong-Ho | - |
| dc.identifier.bibliographicCitation | 한국마케팅저널, v.제11권, no.제3호, pp.171 - 185 | - |
| dc.relation.isPartOf | 한국마케팅저널 | - |
| dc.citation.title | 한국마케팅저널 | - |
| dc.citation.volume | 제11권 | - |
| dc.citation.number | 제3호 | - |
| dc.citation.startPage | 171 | - |
| dc.citation.endPage | 185 | - |
| dc.type.rims | ART | - |
| dc.description.journalClass | 3 | - |
| dc.subject.keywordAuthor | 혁신적인 제품전략 | - |
| dc.subject.keywordAuthor | 디자인 경영 | - |
| dc.subject.keywordAuthor | 블루오션 | - |
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