연결망 분석을 이용한 마케팅 분야의 고객가치 연구의 진화 및 발전과정에 관한 연구 : 저자 동시 인용 분석방법을 이용한 SSCI 상위 20위권 저널을 대상으로
DC Field | Value | Language |
---|---|---|
dc.contributor.author | 유경옥 | - |
dc.contributor.author | 김향미 | - |
dc.contributor.author | 김재욱 | - |
dc.date.accessioned | 2021-09-06T08:47:00Z | - |
dc.date.available | 2021-09-06T08:47:00Z | - |
dc.date.created | 2021-06-17 | - |
dc.date.issued | 2013 | - |
dc.identifier.issn | 1225-1119 | - |
dc.identifier.uri | https://scholar.korea.ac.kr/handle/2021.sw.korea/105502 | - |
dc.description.abstract | The research about customer value has developed over the past years in the marketing field. On the other hand, the stream of the idea has not fully been structured yet. It is the purpose of this research to present the process of development together with the intellectual structure in the field of customer value researches using “Author Co-citation Analysis” (ACA). For the purpose of the research, authors chosen were ranked in order of frequency according to their citations which were used for network analysis. Further, it was of advantage in finding the development process for this research from 1996 to 2011. The trend were set into three time-line groups/trends (1996~2000, 2001~2005, and 2006~2011) that were respectively analyzed. In conclusion, the research represents the intellectual structure of customer value in each period. The research having been tried, influenced a variable field in other marketing researches. While still, many researches limit their focus on a “one-way customer value, used by companies in the past and some in the present, many researches now have a wider perspective about the value and relationship of their customer and their company, together with the society at large. | - |
dc.language | Korean | - |
dc.language.iso | ko | - |
dc.publisher | 한국경영과학회 | - |
dc.title | 연결망 분석을 이용한 마케팅 분야의 고객가치 연구의 진화 및 발전과정에 관한 연구 : 저자 동시 인용 분석방법을 이용한 SSCI 상위 20위권 저널을 대상으로 | - |
dc.title.alternative | Evolution and Development Process of Customer Value Research Using Network Analysis In Marketing : Focusing on SSCI Rank 20 Journals Using Author Co-Citation Analysis | - |
dc.type | Article | - |
dc.contributor.affiliatedAuthor | 김재욱 | - |
dc.identifier.doi | 10.7737/JKORMS.2013.38.2.001 | - |
dc.identifier.bibliographicCitation | 한국경영과학회지, v.38, no.2, pp.1 - 24 | - |
dc.relation.isPartOf | 한국경영과학회지 | - |
dc.citation.title | 한국경영과학회지 | - |
dc.citation.volume | 38 | - |
dc.citation.number | 2 | - |
dc.citation.startPage | 1 | - |
dc.citation.endPage | 24 | - |
dc.type.rims | ART | - |
dc.identifier.kciid | ART001787342 | - |
dc.description.journalClass | 2 | - |
dc.description.journalRegisteredClass | kci | - |
dc.subject.keywordAuthor | Customer Value | - |
dc.subject.keywordAuthor | Author Co-citation Analysis | - |
dc.subject.keywordAuthor | Social Network Analysis | - |
dc.subject.keywordAuthor | UCINET | - |
Items in ScholarWorks are protected by copyright, with all rights reserved, unless otherwise indicated.
(02841) 서울특별시 성북구 안암로 14502-3290-1114
COPYRIGHT © 2021 Korea University. All Rights Reserved.
Certain data included herein are derived from the © Web of Science of Clarivate Analytics. All rights reserved.
You may not copy or re-distribute this material in whole or in part without the prior written consent of Clarivate Analytics.