Mass Media Technologies and Popular Music Genres: K-pop and YouTube
DC Field | Value | Language |
---|---|---|
dc.contributor.author | Oh, Ingyu | - |
dc.contributor.author | Lee, Hyo-Jung | - |
dc.date.accessioned | 2021-09-06T11:08:41Z | - |
dc.date.available | 2021-09-06T11:08:41Z | - |
dc.date.created | 2021-06-15 | - |
dc.date.issued | 2013 | - |
dc.identifier.issn | 0023-3900 | - |
dc.identifier.uri | https://scholar.korea.ac.kr/handle/2021.sw.korea/106388 | - |
dc.description.abstract | Sociological studies of the music industry emphasize the importance of mass media technologies in the birth of a new popular music genre. However, these studies have not fully explained the business structure of new media and new popular music. They also failed to predict K-pop's global success via YouTube and iTunes. The emergence of Internet-based music stores and music video streaming sites, particularly YouTube, has a strong connection to Korean content as it allows Korean artists to bypass conventional music distributors who control business-to-customer music distribution channels in the United States and Europe. The emergence of the digital economy powered by PCs and smartphones, ushered in a new era of business-to-business music distribution, thus minimizing transaction costs of the global music business for Korean entertainment firms. This article argues that K-pop producers, with no alternative channels for distributing their music to global audiences for profit, actively chose YouTube for its free music distribution despite its low-profit margins from royalty fees. I-pop and American pop music distributors, however, avoided You Tube because the profit margin from YouTube was far lower than from traditional media, such as CDs and iTunes, giving K-pop primary standing in the niche market. | - |
dc.language | English | - |
dc.language.iso | en | - |
dc.publisher | KOREAN NATL COMMISSION UNESCO | - |
dc.subject | INDUSTRY | - |
dc.title | Mass Media Technologies and Popular Music Genres: K-pop and YouTube | - |
dc.type | Article | - |
dc.contributor.affiliatedAuthor | Oh, Ingyu | - |
dc.identifier.scopusid | 2-s2.0-84893109573 | - |
dc.identifier.wosid | 000328802400003 | - |
dc.identifier.bibliographicCitation | KOREA JOURNAL, v.53, no.4, pp.34 - 58 | - |
dc.relation.isPartOf | KOREA JOURNAL | - |
dc.citation.title | KOREA JOURNAL | - |
dc.citation.volume | 53 | - |
dc.citation.number | 4 | - |
dc.citation.startPage | 34 | - |
dc.citation.endPage | 58 | - |
dc.type.rims | ART | - |
dc.type.docType | Article | - |
dc.identifier.kciid | ART001826268 | - |
dc.description.journalClass | 1 | - |
dc.description.journalRegisteredClass | ahci | - |
dc.description.journalRegisteredClass | scopus | - |
dc.description.journalRegisteredClass | kci | - |
dc.relation.journalResearchArea | Asian Studies | - |
dc.relation.journalWebOfScienceCategory | Asian Studies | - |
dc.subject.keywordPlus | INDUSTRY | - |
dc.subject.keywordAuthor | K-pop | - |
dc.subject.keywordAuthor | music industry | - |
dc.subject.keywordAuthor | technology | - |
dc.subject.keywordAuthor | media | - |
dc.subject.keywordAuthor | YouTube | - |
dc.subject.keywordAuthor | iTunes | - |
dc.subject.keywordAuthor | SNS | - |
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