When Tourist Audiences Encounter Each Other: Diverging Learning Behaviors of K-pop Fans from Japan and Indonesia
- Authors
- Kim, Andrew Eungi; Mayasari, Fitria; Oh, Ingyu
- Issue Date
- 2013
- Publisher
- ACAD KOREAN STUDIES
- Keywords
- K-pop; tourist audiences; forward learning; retrospective learning; K-pop audience; identity building; Japanese K-pop fans; Indonesian K-pop fans
- Citation
- KOREA JOURNAL, v.53, no.4, pp.59 - 82
- Indexed
- AHCI
SCOPUS
KCI
- Journal Title
- KOREA JOURNAL
- Volume
- 53
- Number
- 4
- Start Page
- 59
- End Page
- 82
- URI
- https://scholar.korea.ac.kr/handle/2021.sw.korea/106390
- ISSN
- 0023-3900
- Abstract
- Japanese hallyu fans who often travel to Korea after falling in love with Korean dramas or K-pop music are usually referred to as "tourist audiences." More recently, K-pop tourist audiences come not only from Japan but also from Southeast Asia, China, Europe, and the Americas, expanding the nationality boundary of the concept. Although such tourist audiences are still predominantly female, the number of male K-pop tourist audience members is also growing slowly. In this study, we address the question of learning behavior among tourist audiences from different countries in the K-pop mecca of Seoul. Based on the notion of forward and retrospective learning, in-depth interviews with Japanese and Indonesian female K-pop fans who have encountered fans from other countries were conducted in order to delineate differing patterns of learning behavior. We find that forward learners from Indonesia actively engage in meeting Korean, Chinese, and Japanese fans, whereas retrospective learners from Japan are very reluctant to meet Chinese or Indonesian fans, although they were somewhat interested in meeting their North American or Western counterparts.
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- Appears in
Collections - Division of International Studies > Division of International Studies > 1. Journal Articles
- Associate Research Center > Research Institute of Korean Studies > 1. Journal Articles
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