Does Multitasking Increase or Decrease Persuasion? Effects of Multitasking on Comprehension and Counterarguing
DC Field | Value | Language |
---|---|---|
dc.contributor.author | Jeong, Se-Hoon | - |
dc.contributor.author | Hwang, Yoori | - |
dc.date.accessioned | 2021-09-06T17:03:05Z | - |
dc.date.available | 2021-09-06T17:03:05Z | - |
dc.date.created | 2021-06-18 | - |
dc.date.issued | 2012-08 | - |
dc.identifier.issn | 0021-9916 | - |
dc.identifier.uri | https://scholar.korea.ac.kr/handle/2021.sw.korea/107764 | - |
dc.description.abstract | This study examined the effects of multitasking on persuasion, including comprehension and counterarguing of persuasive messages, which were presented in three different contexts: (a) nonmultitasking with full attention paid to the message, (b) multitasking with primary attention paid to the message, and (c) multitasking with secondary attention paid to the message. Consistent with predictions, the results suggested that multitasking reduced the actual and perceived levels of comprehension and also reduced counterarguing. The implications for research on persuasion are further discussed. | - |
dc.language | English | - |
dc.language.iso | en | - |
dc.publisher | WILEY-BLACKWELL | - |
dc.subject | BACKGROUND TELEVISION | - |
dc.subject | MEDIA EXPOSURE | - |
dc.subject | DISTRACTION | - |
dc.subject | PERFORMANCE | - |
dc.subject | MEMORY | - |
dc.subject | ENTERTAINMENT | - |
dc.subject | INFORMATION | - |
dc.subject | RESISTANCE | - |
dc.subject | INHIBITOR | - |
dc.subject | IMPACT | - |
dc.title | Does Multitasking Increase or Decrease Persuasion? Effects of Multitasking on Comprehension and Counterarguing | - |
dc.type | Article | - |
dc.contributor.affiliatedAuthor | Jeong, Se-Hoon | - |
dc.identifier.doi | 10.1111/j.1460-2466.2012.01659.x | - |
dc.identifier.scopusid | 2-s2.0-84865083516 | - |
dc.identifier.wosid | 000307390200001 | - |
dc.identifier.bibliographicCitation | JOURNAL OF COMMUNICATION, v.62, no.4, pp.571 - + | - |
dc.relation.isPartOf | JOURNAL OF COMMUNICATION | - |
dc.citation.title | JOURNAL OF COMMUNICATION | - |
dc.citation.volume | 62 | - |
dc.citation.number | 4 | - |
dc.citation.startPage | 571 | - |
dc.citation.endPage | + | - |
dc.type.rims | ART | - |
dc.type.docType | Article | - |
dc.description.journalClass | 1 | - |
dc.description.journalRegisteredClass | ssci | - |
dc.description.journalRegisteredClass | scopus | - |
dc.relation.journalResearchArea | Communication | - |
dc.relation.journalWebOfScienceCategory | Communication | - |
dc.subject.keywordPlus | BACKGROUND TELEVISION | - |
dc.subject.keywordPlus | MEDIA EXPOSURE | - |
dc.subject.keywordPlus | DISTRACTION | - |
dc.subject.keywordPlus | PERFORMANCE | - |
dc.subject.keywordPlus | MEMORY | - |
dc.subject.keywordPlus | ENTERTAINMENT | - |
dc.subject.keywordPlus | INFORMATION | - |
dc.subject.keywordPlus | RESISTANCE | - |
dc.subject.keywordPlus | INHIBITOR | - |
dc.subject.keywordPlus | IMPACT | - |
Items in ScholarWorks are protected by copyright, with all rights reserved, unless otherwise indicated.
(02841) 서울특별시 성북구 안암로 14502-3290-1114
COPYRIGHT © 2021 Korea University. All Rights Reserved.
Certain data included herein are derived from the © Web of Science of Clarivate Analytics. All rights reserved.
You may not copy or re-distribute this material in whole or in part without the prior written consent of Clarivate Analytics.