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The Effects of Brand Personification on Facebook Marketing and the Role of Social Presence
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| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Yongjun Sung | - |
| dc.date.accessioned | 2021-08-27T15:43:36Z | - |
| dc.date.available | 2021-08-27T15:43:36Z | - |
| dc.date.created | 2021-04-22 | - |
| dc.date.issued | 2019-07-12 | - |
| dc.identifier.uri | https://scholar.korea.ac.kr/handle/2021.sw.korea/11105 | - |
| dc.publisher | Global Alliance of Marketing & Management Associations | - |
| dc.title | The Effects of Brand Personification on Facebook Marketing and the Role of Social Presence | - |
| dc.title.alternative | The Effects of Brand Personification on Facebook Marketing and the Role of Social Presence | - |
| dc.type | Conference | - |
| dc.contributor.affiliatedAuthor | Yongjun Sung | - |
| dc.identifier.bibliographicCitation | 2019 Global Fashion Management Conference | - |
| dc.relation.isPartOf | 2019 Global Fashion Management Conference | - |
| dc.relation.isPartOf | Proceedings of GFMC | - |
| dc.citation.title | 2019 Global Fashion Management Conference | - |
| dc.citation.conferencePlace | FR | - |
| dc.citation.conferenceDate | 2019-07-11 | - |
| dc.type.rims | CONF | - |
| dc.description.journalClass | 1 | - |
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Related Researcher
- Sung, Yong jun
- School of Psychology (School of Psychology)