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Social Media Ads: The Impact of Video Thumbnails on Video Clicks
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| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Koh, Byungwan | - |
| dc.date.accessioned | 2021-08-27T15:43:53Z | - |
| dc.date.available | 2021-08-27T15:43:53Z | - |
| dc.date.created | 2021-04-22 | - |
| dc.date.issued | 2019-07-10 | - |
| dc.identifier.uri | https://scholar.korea.ac.kr/handle/2021.sw.korea/11115 | - |
| dc.publisher | AIS | - |
| dc.title | Social Media Ads: The Impact of Video Thumbnails on Video Clicks | - |
| dc.title.alternative | Social Media Ads: The Impact of Video Thumbnails on Video Clicks | - |
| dc.type | Conference | - |
| dc.contributor.affiliatedAuthor | Koh, Byungwan | - |
| dc.identifier.bibliographicCitation | Pacific Asia Conference on Information Systems (PACIS) | - |
| dc.relation.isPartOf | Pacific Asia Conference on Information Systems (PACIS) | - |
| dc.relation.isPartOf | N/A | - |
| dc.citation.title | Pacific Asia Conference on Information Systems (PACIS) | - |
| dc.citation.conferencePlace | CC | - |
| dc.citation.conferenceDate | 2019-07-08 | - |
| dc.type.rims | CONF | - |
| dc.description.journalClass | 1 | - |
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