Exploring the role of visual design in IT acceptance: A study of blog websites

Abstract

Most studies on the adoption of information technology (IT) in work settings have investigated the evaluation of system designs that focus on system functions for improving business performance. However, the use of IT has shifted from maximizing job performance within organizations to performing various daily tasks. In this ubiquitous IT environment, the conditions required to satisfy the demands of diverse user groups are more complicated than those for traditional task-oriented IT professionals. Visual design is an important factor in the adoption decision of users because appearance imbues an emotional value. Thus, the current study focuses on the effect of visual design factors, such as color and layout, in determining the revisit intention of users regarding a blog or website. The findings of this study suggest the necessity of discovering new factors that would help extend understanding of IT usage behavior in various information communication technologies that are becoming increasingly ubiquitous.