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기업경영 Way 2013 기업경영사례집 "삼성전자의 기술수용주기에 따른 스마트폰 마케팅전략"
- Authors
- Kim, Jaehwan
- Issue Date
- Feb-2013
- Publisher
- FKI 미디어
- ISBN
- 978896374041604320
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Related Researcher
- Kim, Jae hwan
- Korea University Business School (Department of Business Administration)