선택실험법을 사용한 IP-TV 서비스에 대한 소비자 선호 분석
DC Field | Value | Language |
---|---|---|
dc.contributor.author | 임혜진 | - |
dc.contributor.author | 유승훈 | - |
dc.contributor.author | 곽승준 | - |
dc.date.accessioned | 2021-09-07T17:18:28Z | - |
dc.date.available | 2021-09-07T17:18:28Z | - |
dc.date.created | 2021-06-17 | - |
dc.date.issued | 2011 | - |
dc.identifier.issn | 1229-201X | - |
dc.identifier.uri | https://scholar.korea.ac.kr/handle/2021.sw.korea/113601 | - |
dc.description.abstract | In Korea, with the explosive growth of the internet and the change in consumer demand, Internet protocol (IP) television (TV) service is emerging as a substitute for the existing digital Cable TV (CATV) and terrestrial Broadcasting. This paper attempts to provide an ex-ante evaluation of the consumers’ preferences for a new IT technology using a case of IP-TV with such attributes as multiple channels, re-transmission of terrestrial network channels, video-on-demand (VOD), commerce by television (T-commerce), banking by television (T-banking), and short message service (SMS). To this end, a choice experiment method is applied, which makes the respondents choose hypothetical IP-TV alternatives featuring various combinations of attributes, through a survey data conducted in Korea. Overall, respondents revealed significant willingness to pay for multiple channels, re-transmission, VOD, T-commerce, and T-banking, but were not willing to pay a significant amount for SMS. Using the marginal WTP, the expected prices of various potential IP-TVs also are calculated and policy implications drawn for national-and industry-level IT related strategies. | - |
dc.language | English | - |
dc.language.iso | en | - |
dc.publisher | 한국산업경제학회 | - |
dc.title | 선택실험법을 사용한 IP-TV 서비스에 대한 소비자 선호 분석 | - |
dc.title.alternative | Ex-ante Evaluation of the Consumers’ Preferences for Internet Protocol Television Services: a Choice Experiment Study | - |
dc.type | Article | - |
dc.contributor.affiliatedAuthor | 곽승준 | - |
dc.identifier.bibliographicCitation | 산업경제연구, v.24, no.3, pp.1217 - 1237 | - |
dc.relation.isPartOf | 산업경제연구 | - |
dc.citation.title | 산업경제연구 | - |
dc.citation.volume | 24 | - |
dc.citation.number | 3 | - |
dc.citation.startPage | 1217 | - |
dc.citation.endPage | 1237 | - |
dc.type.rims | ART | - |
dc.identifier.kciid | ART001560603 | - |
dc.description.journalClass | 2 | - |
dc.description.journalRegisteredClass | kci | - |
dc.subject.keywordAuthor | Internet protocol television | - |
dc.subject.keywordAuthor | consumer preference | - |
dc.subject.keywordAuthor | choice experiment | - |
dc.subject.keywordAuthor | willingness to pay | - |
dc.subject.keywordAuthor | IP-TV | - |
dc.subject.keywordAuthor | 소비자선호 | - |
dc.subject.keywordAuthor | 선택실험법 | - |
dc.subject.keywordAuthor | 지불의사 | - |
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