공감각 제품디자인의 미각적 요소와 제품과의 적합성이 제품평가에 미치는 영향: fMRI를 중심으로
DC Field | Value | Language |
---|---|---|
dc.contributor.author | 성영신 | - |
dc.contributor.author | 최민조 | - |
dc.date.accessioned | 2021-09-07T18:19:18Z | - |
dc.date.available | 2021-09-07T18:19:18Z | - |
dc.date.created | 2021-06-17 | - |
dc.date.issued | 2011 | - |
dc.identifier.issn | 1226-8593 | - |
dc.identifier.uri | https://scholar.korea.ac.kr/handle/2021.sw.korea/113947 | - |
dc.description.abstract | The purpose of this study is to investigate whether the appropriateness of gustatory features in product design affect product evaluation and accompanied response by using functional magnetic resonance imaging(fMRI). Through the pilot survey, we categorized the product designs into two groups based on the level of the appropriateness. The total of 40 product designs were selected as the experimental stimuli. 15 right-handed participants(mean age = 23.33, SD = 1.7) were scanned with 3T MRI machine(ISOL Tech, Oxford OR63). The experimental stimuli were passively presented inside the scanner. In post scanning session, participants were asked to measure their preference and buying intention to the product designs. The results show that both the preference and buying intention were significantly higher for the high appropriateness condition compared to those of low appropriateness designs. Caudate nucleus and putamen, areas related to the positive reward such as monetary acquisition showed greater activation in response to the designs of high appropriateness condition, compared to the low appropriateness designs. | - |
dc.language | Korean | - |
dc.language.iso | ko | - |
dc.publisher | 한국감성과학회 | - |
dc.title | 공감각 제품디자인의 미각적 요소와 제품과의 적합성이 제품평가에 미치는 영향: fMRI를 중심으로 | - |
dc.title.alternative | The effect of the appropriateness of gustatory features in 'multi-sensory' product design on product evaluation: An fMRI study | - |
dc.type | Article | - |
dc.contributor.affiliatedAuthor | 성영신 | - |
dc.identifier.bibliographicCitation | 감성과학, v.14, no.2, pp.235 - 244 | - |
dc.relation.isPartOf | 감성과학 | - |
dc.citation.title | 감성과학 | - |
dc.citation.volume | 14 | - |
dc.citation.number | 2 | - |
dc.citation.startPage | 235 | - |
dc.citation.endPage | 244 | - |
dc.type.rims | ART | - |
dc.identifier.kciid | ART001564617 | - |
dc.description.journalClass | 2 | - |
dc.description.journalRegisteredClass | kci | - |
dc.subject.keywordAuthor | 공감각 제품디자인 | - |
dc.subject.keywordAuthor | fMRI | - |
dc.subject.keywordAuthor | 미상핵 | - |
dc.subject.keywordAuthor | 뇌섬엽 | - |
dc.subject.keywordAuthor | gustatory feature in multi-sensory product design | - |
dc.subject.keywordAuthor | fMRI | - |
dc.subject.keywordAuthor | Caudate nucleus | - |
dc.subject.keywordAuthor | putamen | - |
dc.subject.keywordAuthor | gustatory feature in multi-sensory product design | - |
dc.subject.keywordAuthor | fMRI | - |
dc.subject.keywordAuthor | Caudate nucleus | - |
dc.subject.keywordAuthor | putamen | - |
Items in ScholarWorks are protected by copyright, with all rights reserved, unless otherwise indicated.
(02841) 서울특별시 성북구 안암로 14502-3290-1114
COPYRIGHT © 2021 Korea University. All Rights Reserved.
Certain data included herein are derived from the © Web of Science of Clarivate Analytics. All rights reserved.
You may not copy or re-distribute this material in whole or in part without the prior written consent of Clarivate Analytics.