서비스화(Servitization)가 기업의 시장가치에 미치는 영향에 대한 연구:포춘 500대 기업의 제휴공시를 중심으로The Impact of Servitization on Firm Value:Focused on Fortune 500 Company’s Alliance Announcement
- Other Titles
- The Impact of Servitization on Firm Value:Focused on Fortune 500 Company’s Alliance Announcement
- Authors
- 유연성; 임호순
- Issue Date
- 2011
- Publisher
- 한국경영과학회
- Keywords
- Servitization; Strategic Alliance; Market Value; Firm Performance; Servitization; Strategic Alliance; Market Value; Firm Performance
- Citation
- 한국경영과학회지, v.36, no.4, pp.63 - 79
- Indexed
- KCI
- Journal Title
- 한국경영과학회지
- Volume
- 36
- Number
- 4
- Start Page
- 63
- End Page
- 79
- URI
- https://scholar.korea.ac.kr/handle/2021.sw.korea/113961
- ISSN
- 1225-1119
- Abstract
- In this research, we have investigated the impact of servitization on firm value focused on Fortune 500 company's alliance announcement. The Firms are categorized to understand the impact of servitization and productization. The data includes Fortune 500 companies (2009, USA). Samples used for the hypothesis tests consist of 1,057 American companies that are opened on NYSE and NASDAQ, for the years 1990 through 2010. We test four research hypotheses based upon the various theoretical perspectives in servitization. The market is selective in reacting to alliance category; service company → manufacturing company, service company → service company. The findings show that alliance is significant between service company and manufacturing company. Also, the result shows significant relationship inter-service company's alliance. We have a significant relationship between company's alliance announcement and the market value of firms and shows significant AR in financial performance.
Finally, this study presents implications for manufacturing companies that pursue service-led expansion as a strategic approach and are seeking to improve market value through alliance, partnership and cooperation. Continual effort must be placed to sustain market value of the firms.
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Collections - Korea University Business School > Department of Business Administration > 1. Journal Articles
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