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Paradoxical Effects of NPD Partnership with Competitor on Firm PerformancesParadoxical Effects of NPD Partnership with Competitor on Firm Performances
- Alternative Title
- Paradoxical Effects of NPD Partnership with Competitor on Firm Performances
- Authors
- Lee, Jong-Ho
- Issue Date
- 22-Jun-2019
- Publisher
- Informs Society for Marketing Science and NYU
- Citation
- 41st Annual ISMS Marketing Science Conference
- Conference Name
- 41st Annual ISMS Marketing Science Conference
- Place
- IT
- Conference Date
- 2019-06-20
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Related Researcher
- Lee, Jong Ho
- Korea University Business School (Department of Business Administration)