Towards a Rhetoric of Communication, with Special Reference to the History of Korean Rhetoric

Abstract

We often hear it said that today is the era of rhetoric, but we do not yet have a rhetoric general enough to include both Western and Asian rhetorics. Here I try to show how the rhetoric of communication could operate as such a framework with special reference to the history of Korean rhetoric. I investigate the history of the term "susa," present milestones in the history of Korean rhetoric, and use as illustration several cases of the rhetoric of "dakkeum." Finally, I shall insist on the need for further development of the rhetoric of communication towards a global rhetoric.