Effects of Temporal Distance and Memory on Consumer Judgments
- Authors
- Kim, Yeung-Jo; Park, Jongwon; Wyer, Robert S., Jr.
- Issue Date
- 12월-2009
- Publisher
- OXFORD UNIV PRESS INC
- Keywords
- consumer behavior; memory; temporal distance; product judgments
- Citation
- JOURNAL OF CONSUMER RESEARCH, v.36, no.4, pp.634 - 645
- Indexed
- SCIE
SCOPUS
- Journal Title
- JOURNAL OF CONSUMER RESEARCH
- Volume
- 36
- Number
- 4
- Start Page
- 634
- End Page
- 645
- URI
- https://scholar.korea.ac.kr/handle/2021.sw.korea/118856
- DOI
- 10.1086/599765
- ISSN
- 0093-5301
- Abstract
- Once a product has been evaluated for use, the circumstances can change and it must be reevaluated for use at a different time. Four experiments investigated processes underlying these reevaluations. Participants received information about a product that had implications for both desirability and the feasibility of using it, while anticipating either its immediate or future use. They were later asked to reevaluate the product for use at either the same or a different point in time. Participants who reevaluated the product for future use based their judgments on desirability considerations regardless of when they had considered using it initially. However, participants who reevaluated the product for immediate use also based their judgments on desirability considerations unless they had initially considered immediate use as well. These results were consistent with a conceptualization of consumer judgment processes that incorporated implications of research on construal level theory and on person memory and judgments.
- Files in This Item
- There are no files associated with this item.
- Appears in
Collections - Korea University Business School > Department of Business Administration > 1. Journal Articles
Items in ScholarWorks are protected by copyright, with all rights reserved, unless otherwise indicated.