Public's Responses to an oil spill accident: A test of the attribution theory and situational crisis communication theory

Abstract

Situational communication crisis communication theory (SCCT) and Weiner's attribution theory are used in this research to explain the public's responses to a corporation that caused an oil spill accident. Consistent with SCCT, people made higher internal attributions and lower external attributions about the oil spill accident when low distinctiveness information was provided, compared to when high distinctiveness information or no information was provided. Higher internal attributions and lower external attributions, in turn, resulted in greater punitive opinions and punitive behavior. (C) 2009 Elsevier Inc. All rights reserved.