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New media: Mobile advertising and marketing - Introduction
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| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Taylor, Charles R. | - |
| dc.contributor.author | Lee, Doo-Hee | - |
| dc.date.accessioned | 2021-09-09T05:50:27Z | - |
| dc.date.available | 2021-09-09T05:50:27Z | - |
| dc.date.created | 2021-06-10 | - |
| dc.date.issued | 2008-08 | - |
| dc.identifier.issn | 0742-6046 | - |
| dc.identifier.uri | https://scholar.korea.ac.kr/handle/2021.sw.korea/122991 | - |
| dc.language | English | - |
| dc.language.iso | en | - |
| dc.publisher | WILEY-BLACKWELL | - |
| dc.title | New media: Mobile advertising and marketing - Introduction | - |
| dc.type | Article | - |
| dc.contributor.affiliatedAuthor | Lee, Doo-Hee | - |
| dc.identifier.doi | 10.1002/mar.20234 | - |
| dc.identifier.scopusid | 2-s2.0-49749106611 | - |
| dc.identifier.wosid | 000257730600001 | - |
| dc.identifier.bibliographicCitation | PSYCHOLOGY & MARKETING, v.25, no.8, pp.711 - 713 | - |
| dc.relation.isPartOf | PSYCHOLOGY & MARKETING | - |
| dc.citation.title | PSYCHOLOGY & MARKETING | - |
| dc.citation.volume | 25 | - |
| dc.citation.number | 8 | - |
| dc.citation.startPage | 711 | - |
| dc.citation.endPage | 713 | - |
| dc.type.rims | ART | - |
| dc.type.docType | Editorial Material | - |
| dc.description.journalClass | 1 | - |
| dc.description.journalRegisteredClass | scie | - |
| dc.description.journalRegisteredClass | scopus | - |
| dc.relation.journalResearchArea | Business & Economics | - |
| dc.relation.journalResearchArea | Psychology | - |
| dc.relation.journalWebOfScienceCategory | Business | - |
| dc.relation.journalWebOfScienceCategory | Psychology, Applied | - |
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