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사회공헌활동 효과에 기업 이미지 및 구매 의도에 미치는 영향에 관한 연구
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| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | 이장혁 | - |
| dc.contributor.author | 이승민 | - |
| dc.contributor.author | 김상용 | - |
| dc.contributor.author | 우원석 | - |
| dc.date.accessioned | 2021-09-09T15:46:26Z | - |
| dc.date.available | 2021-09-09T15:46:26Z | - |
| dc.date.issued | 2008 | - |
| dc.identifier.issn | 1225-1119 | - |
| dc.identifier.uri | https://scholar.korea.ac.kr/handle/2021.sw.korea/125299 | - |
| dc.description.abstract | The rising importance of sustainable development led major corporations to pay attention to customer communication with regard to corporate social responsibility (CSR). This research shed light on the impact of CSR related actions. Our findings show that their effect on corporate image and purchase intention strengthens as they are closely related to the corporation's business area. As well, the purchase intention effect is found to be higher in case of high involvement products than that in case of low involvement ones. | - |
| dc.format.extent | 9 | - |
| dc.language | 한국어 | - |
| dc.language.iso | KOR | - |
| dc.publisher | 한국경영과학회 | - |
| dc.title | 사회공헌활동 효과에 기업 이미지 및 구매 의도에 미치는 영향에 관한 연구 | - |
| dc.title.alternative | Research on the Effects of Corporate Social Responsibility：Corporate Image and Purchase Intention Perspective | - |
| dc.type | Article | - |
| dc.publisher.location | 대한민국 | - |
| dc.identifier.bibliographicCitation | 한국경영과학회지, v.33, no.2, pp 175 - 183 | - |
| dc.citation.title | 한국경영과학회지 | - |
| dc.citation.volume | 33 | - |
| dc.citation.number | 2 | - |
| dc.citation.startPage | 175 | - |
| dc.citation.endPage | 183 | - |
| dc.identifier.kciid | ART001265518 | - |
| dc.description.isOpenAccess | N | - |
| dc.description.journalRegisteredClass | kci | - |
| dc.subject.keywordAuthor | Corporate Social Responsibility | - |
| dc.subject.keywordAuthor | Corporate Image | - |
| dc.subject.keywordAuthor | Purchase Intention | - |
| dc.subject.keywordAuthor | Involvement | - |
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Related Researcher
- KIM, SANG YONG
- Korea University Business School (Department of Business Administration)