온라인(On-line) 스포츠제품 구매 후 소비자 불평행동에 관한 연구 - SNS활동을 중심으로 -
DC Field | Value | Language |
---|---|---|
dc.contributor.author | 양도업 | - |
dc.contributor.author | 박세림 | - |
dc.contributor.author | 배상우 | - |
dc.date.accessioned | 2021-12-10T16:42:07Z | - |
dc.date.available | 2021-12-10T16:42:07Z | - |
dc.date.created | 2021-08-31 | - |
dc.date.issued | 2020 | - |
dc.identifier.issn | 1229-358X | - |
dc.identifier.uri | https://scholar.korea.ac.kr/handle/2021.sw.korea/130847 | - |
dc.description.abstract | Purpose: The purpose of this study is to identify consumer complaining behavior according to the level of SNS participation and purchase type of sports products. Method: The subjects of this study were 396 people who using SNS. This study used exploratory factor analysis, reliability analysis, frequency analysis, correlation analysis, discriptive statistic, t-test, one-way ANOVA. Results: First, the factor of direct complaint among consumer complaining behavior did not show statistically significant differences in all demographic characteristics. Second, male groups with higher ages, higher incomes, and higher one-time expenditures are more likely to engage in public-net behavior than those who do not. Third, the SNS high participation / tangible & intangible sports product purchase group showed stronger direct complaint than the SNS low participation / tangible sports product purchase group. Conclusion: Despite the importance of research on consumer complaining behavior, there is a case where the lack of previous research prevents the company from preemptively responding to consumer dissatisfaction and complaints. Therefore, more in-depth understanding of consumers and the establishment of an efficient management system for complaints should be established. | - |
dc.language | Korean | - |
dc.language.iso | ko | - |
dc.publisher | 한국사회체육학회 | - |
dc.title | 온라인(On-line) 스포츠제품 구매 후 소비자 불평행동에 관한 연구 - SNS활동을 중심으로 - | - |
dc.title.alternative | A Study on Consumer Complaints Behavior after Purchasing On-line Sports Products - Focusing on SNS activity - | - |
dc.type | Article | - |
dc.contributor.affiliatedAuthor | 배상우 | - |
dc.identifier.doi | 10.51979/KSSLS.2020.01.79.21 | - |
dc.identifier.bibliographicCitation | 한국사회체육학회지, no.79, pp.21 - 31 | - |
dc.relation.isPartOf | 한국사회체육학회지 | - |
dc.citation.title | 한국사회체육학회지 | - |
dc.citation.number | 79 | - |
dc.citation.startPage | 21 | - |
dc.citation.endPage | 31 | - |
dc.type.rims | ART | - |
dc.identifier.kciid | ART002557432 | - |
dc.description.journalClass | 2 | - |
dc.description.journalRegisteredClass | kci | - |
dc.subject.keywordAuthor | consumer complaining behavior | - |
dc.subject.keywordAuthor | sports products | - |
dc.subject.keywordAuthor | SNS(social network service) | - |
dc.subject.keywordAuthor | on-line | - |
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