지자체 스포츠융복합산업 발전을 위한 이슈분석과 발전방안 모색

Abstract

Purpose: The purpose of this study is to diagnose the domestic situation of the sports convergence industry through in-depth interviews with experts and SWOT analysis, and to present the development strategy and policy direction of the sports convergence industry based on this. Method: The subjects of this study were selected from experts who are involved in the overall sports industry such as sports goods, policies, and education in 2019. Thes ampling method used the nomadic sampling method and the cumulative sampling method among non-probabilisict sampling methods commonly used in qualitative research. Results: First, it was necessary to promote public private partnership and attract sports convergence multicomplex to expand industrial infrastructure. Second, to estabslih a governance system, a cooperative gove-r nance system must be established and a regional innovation clutesr ecosystem must be established. Third, in order to expand professional manpower and create jobs, it was encessary to establish an industry-academic cooperation system and promote the establishment of a sports convergence industry job search center. Fourth, in order to strengthen corporate competency, investmen tattraction through deregulation should be expanded and technology should be secured by introducing a test bed. Fifth, in order to reinforce new growth engines, it was necessary to promote a new growth source technology patent support project and foster a future new growth industry mecca through establishment of a venture platform. Conclusion: Through SWOT analysis, we identify the current status of thesp orts convergence industry, and presented 5 strategies and 10 detailed tasks through cross-SWOT analysis to derive detailed strategies necessary for the development of the sports convergence industry in Daejeon.