가족 캠핑활동 참여자의 전문화 수준에 따른 장소 애착과 지각된 가치 : 레크리에이션 전문화 척도 비교

Abstract

Purpose: Previous empirical studies have paid less attention to the slfe-classification measure for assessing respondents’ levels of recreation specialization since the multi-dimensional scale has been believed to more effectively encompass the three elements of specialization. The main purpose of this paper is to test the measurement effectiveness of recreation specialization by comparing the two scales. Using the context of South Korean campers, this study also aims to better understand how campers’ place attachment and perceived values are varied according to their levels of camping specialization. Method: The online interviewee of 692 people who went camping last year were chosen as subjects of the study. Results: The results of this study suggested that place identity and edpendence, the two domains of place attachment, increase as respondents’ levels of specialization increase. They also indicated a positive conceptual relationship between recreation specialization and perceived values. Most importantly, a series of tests fail to revealed significant differences between the two recreation specialization measures. Conclusion: Based on the study results, this paper suggests several usefl umarketing strategies to maximize camper’s satisfaction.