프로스포츠구단 SNS 활동 관여도가 구매의도에 미치는 영향
DC Field | Value | Language |
---|---|---|
dc.contributor.author | 윤태석 | - |
dc.contributor.author | 배상우 | - |
dc.contributor.author | 박두용 | - |
dc.contributor.author | 정상원 | - |
dc.date.accessioned | 2021-12-30T01:41:00Z | - |
dc.date.available | 2021-12-30T01:41:00Z | - |
dc.date.created | 2021-08-31 | - |
dc.date.issued | 2013 | - |
dc.identifier.issn | 1229-358X | - |
dc.identifier.uri | https://scholar.korea.ac.kr/handle/2021.sw.korea/133671 | - |
dc.description.abstract | This Study examined how sports fan’s involvement levels for Social Network Service (SNS) of professional sports teams affected their purchasing behaviors. Data analyses for this study included an exploratory factor analysis, cross tabulation analyses, correspondence analyses, and multi-variate analyses of variance for two hundred ninety five subjects using SPSS version 20.0. The result of this paper as follows.:The results examining the purchasing intention behaviors for tickets and licensing products among three groups indicated people belonging to the Low involvement group was less likely to recommend licensing products to others compared to people of the Middle and High involvement groups. There were statistically significant differences in re-purchasing intention for game tickets and licensing products among all three groups. In the re-purchasing intention for concessions, people of High group were different from people of Low and Middle groups. The results examining the purchasing intention behaviors for tickets and licensing products among three groups indicated people belonging to the Low involvement group was less likely to recommend licensing products to others compared to people of the Middle and High involvement groups. There were statistically significant differences in re-purchasing intention for game tickets and licensing products among all three groups. In the re-purchasing intention for concessions, people of High group were different from people of Low and Middle groups. | - |
dc.language | Korean | - |
dc.language.iso | ko | - |
dc.publisher | 한국사회체육학회 | - |
dc.title | 프로스포츠구단 SNS 활동 관여도가 구매의도에 미치는 영향 | - |
dc.title.alternative | The Relationships between Levels of Sports Fan’s Involvement for Social Network Service (SNS) of Professional Sports Team and their Purchasing Intention. | - |
dc.type | Article | - |
dc.contributor.affiliatedAuthor | 배상우 | - |
dc.identifier.bibliographicCitation | 한국사회체육학회지, no.53, pp.341 - 357 | - |
dc.relation.isPartOf | 한국사회체육학회지 | - |
dc.citation.title | 한국사회체육학회지 | - |
dc.citation.number | 53 | - |
dc.citation.startPage | 341 | - |
dc.citation.endPage | 357 | - |
dc.type.rims | ART | - |
dc.identifier.kciid | ART001801067 | - |
dc.description.journalClass | 2 | - |
dc.description.journalRegisteredClass | kci | - |
dc.subject.keywordAuthor | involvement | - |
dc.subject.keywordAuthor | purchase intention | - |
dc.subject.keywordAuthor | SNS | - |
dc.subject.keywordAuthor | professional sport team | - |
Items in ScholarWorks are protected by copyright, with all rights reserved, unless otherwise indicated.
(02841) 서울특별시 성북구 안암로 14502-3290-1114
COPYRIGHT © 2021 Korea University. All Rights Reserved.
Certain data included herein are derived from the © Web of Science of Clarivate Analytics. All rights reserved.
You may not copy or re-distribute this material in whole or in part without the prior written consent of Clarivate Analytics.