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회원제골프장과 대중골프장의 제공서비스가 방문객의 만족도와 충성도에 미치는 영향
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| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | 송창수 | - |
| dc.contributor.author | 배상우 | - |
| dc.contributor.author | 양도업 | - |
| dc.date.accessioned | 2021-12-31T01:41:12Z | - |
| dc.date.available | 2021-12-31T01:41:12Z | - |
| dc.date.issued | 2013 | - |
| dc.identifier.issn | 1229-358X | - |
| dc.identifier.issn | 2733-9114 | - |
| dc.identifier.uri | https://scholar.korea.ac.kr/handle/2021.sw.korea/133792 | - |
| dc.description.abstract | The purpose of this study was to know about service quality of public and private golf club influenced to customer satisfaction and loyalty. This study selected 400 participants who play golf outdoor and indoor in the past year, to analysis corelation, qui-square, path analysis, structural equation modeling, SPSSWIN Ver. 18.0 & AMOS 18.0 was used and the result is as below. First, service quality of public golf club have a positive effect on customer satisfaction. Second, service quality of public golf club have a positive effect on customer loyalty. Third, customer satisfaction of public golf club have a positive effect on loyalty. Fourth, service quality of private golf club have a positive effect on customer satisfaction. Fifth, service quality of private golf club have a positive effect on customer loyalty. Sixth, customer satisfaction of public golf club have a positive effect on loyalty. | - |
| dc.format.extent | 11 | - |
| dc.language | 한국어 | - |
| dc.language.iso | KOR | - |
| dc.publisher | 한국사회체육학회 | - |
| dc.title | 회원제골프장과 대중골프장의 제공서비스가 방문객의 만족도와 충성도에 미치는 영향 | - |
| dc.title.alternative | Influence of Customer Satisfaction and Loyalty on Service Quality of Public and Private Golf Club | - |
| dc.type | Article | - |
| dc.publisher.location | 대한민국 | - |
| dc.identifier.bibliographicCitation | 한국사회체육학회지, no.53, pp 155 - 165 | - |
| dc.citation.title | 한국사회체육학회지 | - |
| dc.citation.number | 53 | - |
| dc.citation.startPage | 155 | - |
| dc.citation.endPage | 165 | - |
| dc.identifier.kciid | ART001801025 | - |
| dc.description.isOpenAccess | N | - |
| dc.description.journalRegisteredClass | kci | - |
| dc.subject.keywordAuthor | public golf club | - |
| dc.subject.keywordAuthor | private golf club | - |
| dc.subject.keywordAuthor | loyalty | - |
| dc.subject.keywordAuthor | customer satisfaction | - |
| dc.subject.keywordAuthor | service | - |
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Related Researcher
- Bae, Sang Woo
- College of Culture and Sports (Sport Business in Division of Global Sport Studies)