SOCIO-PSYCHOLOGICAL ABDUCTION OF MORPHEMIC ALTERNANTS CAUSED BY CULTURAL COMMUNICATION

Abstract

This paper focuses on abduction, analyzing morphemic alternants and the tendency of articulation that are related to the cultural communication and socio-psychology, and draw plausibility in the process of coined-word concerning the semantic field of water, fire, grass and tree in accordance with ad hoc hypothesis; for example, Romantische Straße, an ordinary street name meaning a route to Rome, was changed to the Street of Romantic Love by abduction, which is as if we make mistake by translating ‘The Legend of Fall,’ that describes a collapse of a family, as ‘A Verbal Tradition of an Autumn’ in Korean language, but it is paradoxically approved as more romantic expression than signifiant itself, because it unexpectedly suits the perfect composition of the picture and beautiful landscape. It is very touching and romantic when considering the variation of adjective properly hypothesized. Famous toponym has a brand naming effect for people to have prejudice; such as déjà-lu, déjà-vu, déjà-entendu, as if they had already read and experienced, on hearing the names by reconstruction of the signifiant, on evoking signifié that they get from the actual life, it is likely to expect that these are natural results in order to diffuse also even applying to appropriate retrospective marketing. This paper suggests how to make it happen effectively on the basis of the ad hoc hypothesis, namely, a coined-word or a wording related to the semantic field of water, fire, grass, and tree is so significant to socio-psychological abduction of morphemic alternants caused by cultural communication.