팀 동일시에 따른 프로야구 관중 유형 및 구매행동 분석
DC Field | Value | Language |
---|---|---|
dc.contributor.author | 강현민 | - |
dc.contributor.author | 한남희 | - |
dc.contributor.author | 이현섭 | - |
dc.contributor.author | 정규수 | - |
dc.contributor.author | 김지영 | - |
dc.date.accessioned | 2022-01-09T07:40:42Z | - |
dc.date.available | 2022-01-09T07:40:42Z | - |
dc.date.created | 2021-08-31 | - |
dc.date.issued | 2006 | - |
dc.identifier.issn | 1229-358X | - |
dc.identifier.uri | https://scholar.korea.ac.kr/handle/2021.sw.korea/135002 | - |
dc.description.abstract | An Analysis of the Market Segmentation Based on Spectators' TeamIdentification Level and Their Purchasing Behavior at Professional Baseball Games | - |
dc.publisher | 한국사회체육학회 | - |
dc.title | 팀 동일시에 따른 프로야구 관중 유형 및 구매행동 분석 | - |
dc.title.alternative | An Analysis of the Market Segmentation Based on Spectators' Team Identification Level and Their Purchasing Behavior at Professional Baseball Games | - |
dc.type | Article | - |
dc.contributor.affiliatedAuthor | 강현민 | - |
dc.contributor.affiliatedAuthor | 한남희 | - |
dc.identifier.bibliographicCitation | 한국사회체육학회지, no.28, pp.113 - 124 | - |
dc.relation.isPartOf | 한국사회체육학회지 | - |
dc.citation.title | 한국사회체육학회지 | - |
dc.citation.number | 28 | - |
dc.citation.startPage | 113 | - |
dc.citation.endPage | 124 | - |
dc.type.rims | ART | - |
dc.identifier.kciid | ART001029539 | - |
dc.description.journalClass | 2 | - |
dc.description.journalRegisteredClass | kci | - |
dc.subject.keywordAuthor | market segmentation | - |
dc.subject.keywordAuthor | spectators | - |
dc.subject.keywordAuthor | team identification | - |
dc.subject.keywordAuthor | purchasing behavior | - |
dc.subject.keywordAuthor | professional baseball games | - |
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