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“社死”现象探析 -以霍尊事件为中心-An Analysis of the Phenomenonof “Social Death” -Taking the HuoZun Incident as the Focus-

Other Titles
An Analysis of the Phenomenonof “Social Death” -Taking the HuoZun Incident as the Focus-
Authors
조동매
Issue Date
2022
Publisher
한중사회과학학회
Keywords
HuoZun; Sina Weibo; Social Death); group polarization; network marketing; social death; 新浪微博; 社死; 网络营销; 群体极化; 霍尊; 霍尊(Huo Zun); 네트워크 마케팅; 사회적 죽음(社死; 시나 웨이보(Sina Weibo); 집단양극화
Citation
한중사회과학연구, v.20, no.1, pp.261 - 280
Indexed
KCI
Journal Title
한중사회과학연구
Volume
20
Number
1
Start Page
261
End Page
280
URI
https://scholar.korea.ac.kr/handle/2021.sw.korea/136589
ISSN
1738-0456
Abstract
本文讨论的“社死”亦即社会性死亡,意指一个人陷入社会声誉尽失、工作及社交完全落入困境的局面。在2020年下半年,由于罗冠军事件及清华学姐事件产生的影响,“社死”成为网络热词。中国大陆的央视新闻、人民网、工人日报等主流媒体纷纷发文对“社死”现象加以讨论,社死事件的频发已经引发了人们的严重不安。本文拟以霍尊社死事件为切入点,立足于中国最大的社交媒体新浪微博的舆论场,在对事件进程的回顾中了解数码生存时代社死的速度、力度、波及范围,考察事件发生的原因,并对由此引发的问题加以讨论。
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문과대학 (중어중문학과)
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