어린 자녀 유무에 따른 가구의 친환경 식품 구매 행동 차이 분석: 가산자료모형을 중심으로
DC Field | Value | Language |
---|---|---|
dc.contributor.author | 강민성 | - |
dc.contributor.author | 남경수 | - |
dc.contributor.author | 안병일 | - |
dc.date.accessioned | 2022-03-08T10:42:01Z | - |
dc.date.available | 2022-03-08T10:42:01Z | - |
dc.date.created | 2022-02-10 | - |
dc.date.issued | 2021 | - |
dc.identifier.issn | 0549-6047 | - |
dc.identifier.uri | https://scholar.korea.ac.kr/handle/2021.sw.korea/138217 | - |
dc.description.abstract | While most previous studies have mainly regarded data on consumers’ buying cycle as ordinal ones, we assumed that it captures the number of times that consumers making purchases within a given period of time. In this respect, we used count data models to investigate the differences in factors influencing purchase frequency for eco-friendly labeled food between households with and without children. Main findings of the study are as follows. First, we found that the households with young children purchase eco-friendly labeled food more frequently within a given period of time. Second, we found the differences in purchasing behavior between two groups in terms of three perspectives: (1) loyalty, (2) consumption tendency (cost effectiveness versus satisfaction inclination), and (3) major purchasing items. Based on the results, we presented marketing strategies tailored to each group to expand the demand for eco-friendly food. | - |
dc.language | Korean | - |
dc.language.iso | ko | - |
dc.publisher | 한국농업경제학회 | - |
dc.title | 어린 자녀 유무에 따른 가구의 친환경 식품 구매 행동 차이 분석: 가산자료모형을 중심으로 | - |
dc.title.alternative | Heterogeneity in purchasing behavior for eco-friendly labeled food between households with and without children | - |
dc.type | Article | - |
dc.contributor.affiliatedAuthor | 안병일 | - |
dc.identifier.bibliographicCitation | 농업경제연구, v.62, no.3, pp.55 - 77 | - |
dc.relation.isPartOf | 농업경제연구 | - |
dc.citation.title | 농업경제연구 | - |
dc.citation.volume | 62 | - |
dc.citation.number | 3 | - |
dc.citation.startPage | 55 | - |
dc.citation.endPage | 77 | - |
dc.type.rims | ART | - |
dc.identifier.kciid | ART002765475 | - |
dc.description.journalClass | 2 | - |
dc.description.journalRegisteredClass | kci | - |
dc.subject.keywordAuthor | Count Data Model | - |
dc.subject.keywordAuthor | Eco-friendly food | - |
dc.subject.keywordAuthor | Food Consumption | - |
dc.subject.keywordAuthor | Household Food Purchasing Behavior | - |
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