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스타트업 및 중소기업 직접 판매 (D2C) 전략Direct to consumer (D2C) strategy of start-ups and SMEs
- Alternative Title
- Direct to consumer (D2C) strategy of start-ups and SMEs
- Authors
- Janghyuk Lee
- Keywords
- D2C, startup
- Issue Date
- 16-6월-2022
- Publisher
- 중소벤처기업연구원/한국마케팅학회
- Citation
- 중소벤처기업연구 통합학술대회, pp.351 - 356
- Conference Name
- 중소벤처기업연구 통합학술대회
- Place
- KO
서울 (여의도 중소기업회관)
- Conference Date
- 2022-06-16
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