확장된 계획행동이론을 통한 애슬레저 의류 구매결정요인에 관한 연구
DC Field | Value | Language |
---|---|---|
dc.contributor.author | 박세림 | - |
dc.contributor.author | 양도업 | - |
dc.contributor.author | 배상우 | - |
dc.date.accessioned | 2022-11-05T00:42:10Z | - |
dc.date.available | 2022-11-05T00:42:10Z | - |
dc.date.created | 2022-11-04 | - |
dc.date.issued | 2021 | - |
dc.identifier.issn | 1229-358X | - |
dc.identifier.uri | https://scholar.korea.ac.kr/handle/2021.sw.korea/144749 | - |
dc.description.abstract | Purpose: The purpose of this study is to find determinants of consumer’s decision to purchase athleisure-wear. To do so, the study applied the extended theory of planned behavior. Method: The subjects of this study were 244 people purchasing athleisure-wear. This study used exploratory factor analysis, reliability analysis, frequency analysis, correlation analysis and multiple regression analysis. Results: The results of this study are as follows. 1) Hypothesis 1, there was a structural relationship between attitude towards athleisure-wear and purchase intention. 2) Hypothesis 2 and 3 were rejected. 3) Hypothesis 4, there was a structural relationship between consumer lifestyle and attitude towards athleisure-wear. 4) Hypothesis 5, there was a structural relationship between past purchase behavior and attitude towards athleisure-wear. Conclusion: In summary, the findings in this study confirm that key factors influence the purchase intention of athleisure-wear. Therefore, Based on these key factors, marketing for consumers who purchase athleisure-wear needs to be considered. | - |
dc.language | Korean | - |
dc.language.iso | ko | - |
dc.publisher | 한국사회체육학회 | - |
dc.title | 확장된 계획행동이론을 통한 애슬레저 의류 구매결정요인에 관한 연구 | - |
dc.title.alternative | Analyzing Key Factor influencing The Purchase intention of Athleisure-wear using the Extended Theory of Planned Behavior | - |
dc.type | Article | - |
dc.contributor.affiliatedAuthor | 배상우 | - |
dc.identifier.doi | 10.51979/KSSLS.2021.07.85.93 | - |
dc.identifier.bibliographicCitation | 한국사회체육학회지, no.85, pp.93 - 103 | - |
dc.relation.isPartOf | 한국사회체육학회지 | - |
dc.citation.title | 한국사회체육학회지 | - |
dc.citation.number | 85 | - |
dc.citation.startPage | 93 | - |
dc.citation.endPage | 103 | - |
dc.type.rims | ART | - |
dc.identifier.kciid | ART002743710 | - |
dc.description.journalClass | 2 | - |
dc.description.journalRegisteredClass | kci | - |
dc.subject.keywordAuthor | athleisure-wear | - |
dc.subject.keywordAuthor | purchase intention | - |
dc.subject.keywordAuthor | extended theory of planned behavior | - |
Items in ScholarWorks are protected by copyright, with all rights reserved, unless otherwise indicated.
(02841) 서울특별시 성북구 안암로 14502-3290-1114
COPYRIGHT © 2021 Korea University. All Rights Reserved.
Certain data included herein are derived from the © Web of Science of Clarivate Analytics. All rights reserved.
You may not copy or re-distribute this material in whole or in part without the prior written consent of Clarivate Analytics.