An Exploratory Study on Makeup Rituals of Generation Z Consumers
DC Field | Value | Language |
---|---|---|
dc.contributor.author | Lee, J. | - |
dc.contributor.author | Choo, H.J. | - |
dc.contributor.author | Yoon, N. | - |
dc.date.accessioned | 2022-11-05T12:42:16Z | - |
dc.date.available | 2022-11-05T12:42:16Z | - |
dc.date.created | 2022-11-04 | - |
dc.date.issued | 2021 | - |
dc.identifier.issn | 1225-1151 | - |
dc.identifier.uri | https://scholar.korea.ac.kr/handle/2021.sw.korea/144842 | - |
dc.description.abstract | The Generation Z (Gen-Z) consumer has a unique beauty-consuming behavior that is distinct from the previous generations. This study aims to identify the meaning of makeup rituals based on the theoretical framework of the ritual concept. In-depth interviews were conducted with fifteen females in their mid-teens to early 20s. The results showed that Gen-Z has different types of makeup ritual scripts for both ordinary days and special days, which are constantly being re-written and revised based on the experience accumulated. In addition, there are various types of ritual artifacts that play an important role in Gen-Z's makeup ritual, and that they provide psychological comfort and satisfaction. The importance of DIY (Do It Yourself), collecting, and independent brands is emphasized. The role of Gen-Z in the makeup ritual was expanding from a creator for her own ritual to a collaborator for peers' rituals, and sometimes the expansion goes beyond the direct relationships to virtual ones through SNS (Social Network Service). The Gen-Z cohort is found to be a member of beauty knowledge network through which they learn, share, and create the know-how and shopping skills. © 2021. The Korean Society of Clothing and Textiles. All rights reserved. All Rights Reserved. | - |
dc.language | English | - |
dc.language.iso | en | - |
dc.publisher | Korean Society of Clothing and Textiles | - |
dc.title | An Exploratory Study on Makeup Rituals of Generation Z Consumers | - |
dc.type | Article | - |
dc.contributor.affiliatedAuthor | Yoon, N. | - |
dc.identifier.doi | 10.5850/JKSCT.2021.45.2.356 | - |
dc.identifier.scopusid | 2-s2.0-85107698292 | - |
dc.identifier.bibliographicCitation | Journal of the Korean Society of Clothing and Textiles, v.45, no.2, pp.356 - 375 | - |
dc.relation.isPartOf | Journal of the Korean Society of Clothing and Textiles | - |
dc.citation.title | Journal of the Korean Society of Clothing and Textiles | - |
dc.citation.volume | 45 | - |
dc.citation.number | 2 | - |
dc.citation.startPage | 356 | - |
dc.citation.endPage | 375 | - |
dc.type.rims | ART | - |
dc.type.docType | Article | - |
dc.identifier.kciid | ART002714859 | - |
dc.description.journalClass | 1 | - |
dc.description.journalRegisteredClass | scopus | - |
dc.description.journalRegisteredClass | kci | - |
dc.subject.keywordAuthor | Beauty consumption behavior | - |
dc.subject.keywordAuthor | Generation Z | - |
dc.subject.keywordAuthor | Grooming ritual | - |
dc.subject.keywordAuthor | Makeup ritual | - |
dc.subject.keywordAuthor | Qualitative study | - |
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