What Explains Smartwatch Adoption? A comparative study of South Korea and Indonesia
DC Field | Value | Language |
---|---|---|
dc.contributor.author | Sekardhani Mufida | - |
dc.contributor.author | 송수진 | - |
dc.date.accessioned | 2022-12-10T20:41:31Z | - |
dc.date.available | 2022-12-10T20:41:31Z | - |
dc.date.created | 2022-12-09 | - |
dc.date.issued | 2022 | - |
dc.identifier.uri | https://scholar.korea.ac.kr/handle/2021.sw.korea/146841 | - |
dc.description.abstract | Identifying factors that influence consumers’ intentions to adopt a smartwatch has become a major research interest in marketing literature, yet little is known about it in dissimilar cultural settings. The current research employs a comparative study of South Korea and Indonesia, which differ in location and cultural heritage, smartwatch penetration rate, geographic size, level of income, and developmental stage as a country. An extended model of TAM is proposed, and PLS-SEM is employed to test the model on data collected from 262 respondents. The findings indicate that complementary goods and healthtology have positive influences on perceived usefulness and visibility has a positive influence on social image; these, together with perceived price value, lead to the behavioral intention to adopt a smartwatch in both countries. Perceived cost was only significant for Indonesia. Theoretical contributions and practical implications are further discussed. | - |
dc.language | English | - |
dc.language.iso | en | - |
dc.publisher | 한국마케팅학회 | - |
dc.title | What Explains Smartwatch Adoption? A comparative study of South Korea and Indonesia | - |
dc.title.alternative | What Explains Smartwatch Adoption? A comparative study of South Korea and Indonesia | - |
dc.type | Article | - |
dc.contributor.affiliatedAuthor | 송수진 | - |
dc.identifier.doi | 10.53728/2765-6500.1590 | - |
dc.identifier.bibliographicCitation | 아시아마케팅저널, v.24, no.2, pp.78 - 95 | - |
dc.relation.isPartOf | 아시아마케팅저널 | - |
dc.citation.title | 아시아마케팅저널 | - |
dc.citation.volume | 24 | - |
dc.citation.number | 2 | - |
dc.citation.startPage | 78 | - |
dc.citation.endPage | 95 | - |
dc.type.rims | ART | - |
dc.identifier.kciid | ART002865684 | - |
dc.description.journalClass | 3 | - |
dc.subject.keywordAuthor | Smartwatch | - |
dc.subject.keywordAuthor | Smartwatch adoption | - |
dc.subject.keywordAuthor | South Korea | - |
dc.subject.keywordAuthor | Indonesia | - |
dc.subject.keywordAuthor | TAM | - |
dc.subject.keywordAuthor | Fashion | - |
dc.subject.keywordAuthor | Healthtology | - |
Items in ScholarWorks are protected by copyright, with all rights reserved, unless otherwise indicated.
(02841) 서울특별시 성북구 안암로 14502-3290-1114
COPYRIGHT © 2021 Korea University. All Rights Reserved.
Certain data included herein are derived from the © Web of Science of Clarivate Analytics. All rights reserved.
You may not copy or re-distribute this material in whole or in part without the prior written consent of Clarivate Analytics.