Licensing Effect of Pro-Environmental Behavior in Metaverse
DC Field | Value | Language |
---|---|---|
dc.contributor.author | Jin, Hyungrok | - |
dc.contributor.author | Hwang, Jaehee | - |
dc.contributor.author | Luo, Bingqin | - |
dc.contributor.author | Kim, Taeyeon | - |
dc.contributor.author | Sung, Yongjun | - |
dc.date.accessioned | 2022-12-11T22:40:43Z | - |
dc.date.available | 2022-12-11T22:40:43Z | - |
dc.date.created | 2022-12-08 | - |
dc.date.issued | 2022 | - |
dc.identifier.issn | 2152-2715 | - |
dc.identifier.uri | https://scholar.korea.ac.kr/handle/2021.sw.korea/147103 | - |
dc.description.abstract | The Metaverse is an important virtual venue in people's daily lives. This study examined whether pro-environmental behaviors in the Metaverse with a self-customized avatar lead to licensing effects, thereby reducing pro-environmental intention in reality. In addition, the study examined the mediating effect of self-presence on the relationship between avatar customization and pro-environmental behavior. A laboratory experiment was conducted using ZEPETO, a Metaverse platform. A total of 60 participants were randomly assigned to the self-customized avatar condition or the assigned avatar condition, and they engaged in pro-environmental behaviors on the Metaverse platform. Participants with self-customized avatars had less intention to engage in pro-environmental behavior in reality after engaging in pro-environmental behavior in the Metaverse than those with assigned avatars. Furthermore, self-presence partially mediated the relationship between avatar customization and pro-environmental intention. | - |
dc.language | English | - |
dc.language.iso | en | - |
dc.publisher | MARY ANN LIEBERT, INC | - |
dc.subject | VIRTUAL-REALITY | - |
dc.subject | SELF | - |
dc.subject | GREEN | - |
dc.subject | WORLD | - |
dc.subject | PRODUCTS | - |
dc.subject | IDENTITY | - |
dc.subject | HEALTH | - |
dc.subject | ONLINE | - |
dc.subject | SELVES | - |
dc.subject | MODEL | - |
dc.title | Licensing Effect of Pro-Environmental Behavior in Metaverse | - |
dc.type | Article | - |
dc.contributor.affiliatedAuthor | Sung, Yongjun | - |
dc.identifier.doi | 10.1089/cyber.2021.0320 | - |
dc.identifier.scopusid | 2-s2.0-85141934472 | - |
dc.identifier.wosid | 000883359000001 | - |
dc.identifier.bibliographicCitation | CYBERPSYCHOLOGY BEHAVIOR AND SOCIAL NETWORKING | - |
dc.relation.isPartOf | CYBERPSYCHOLOGY BEHAVIOR AND SOCIAL NETWORKING | - |
dc.citation.title | CYBERPSYCHOLOGY BEHAVIOR AND SOCIAL NETWORKING | - |
dc.type.rims | ART | - |
dc.type.docType | Article; Early Access | - |
dc.description.journalClass | 1 | - |
dc.description.journalRegisteredClass | ssci | - |
dc.description.journalRegisteredClass | scopus | - |
dc.relation.journalResearchArea | Psychology | - |
dc.relation.journalWebOfScienceCategory | Psychology, Social | - |
dc.subject.keywordPlus | VIRTUAL-REALITY | - |
dc.subject.keywordPlus | SELF | - |
dc.subject.keywordPlus | GREEN | - |
dc.subject.keywordPlus | WORLD | - |
dc.subject.keywordPlus | PRODUCTS | - |
dc.subject.keywordPlus | IDENTITY | - |
dc.subject.keywordPlus | HEALTH | - |
dc.subject.keywordPlus | ONLINE | - |
dc.subject.keywordPlus | SELVES | - |
dc.subject.keywordPlus | MODEL | - |
dc.subject.keywordAuthor | Metaverse | - |
dc.subject.keywordAuthor | licensing effect | - |
dc.subject.keywordAuthor | avatar | - |
dc.subject.keywordAuthor | pro-environmental behavior | - |
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