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Potions and antidotes for Jekyll: what summons moral identity in product choice contextPotions and antidotes for Jekyll: what summons moral identity in product choice context
- Alternative Title
- Potions and antidotes for Jekyll: what summons moral identity in product choice context
- Authors
- UNKNOWN
- Issue Date
- 12-10월-2018
- Publisher
- Association for Consumer Research
- Citation
- The 2018 Association for Consumer Research Conference
- Conference Name
- The 2018 Association for Consumer Research Conference
- Place
- US
- Conference Date
- 2018-10-11
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Collections - ETC > 2. Conference Papers
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