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Impact of brand experience on customer assets in virtual community environment; value co-creation perspective
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| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Tony C. Garrett | - |
| dc.date.accessioned | 2021-08-27T22:25:24Z | - |
| dc.date.available | 2021-08-27T22:25:24Z | - |
| dc.date.created | 2021-04-22 | - |
| dc.date.issued | 2018-07-27 | - |
| dc.identifier.uri | https://scholar.korea.ac.kr/handle/2021.sw.korea/18236 | - |
| dc.publisher | GAMMA Global alliance of marketing and management associations | - |
| dc.title | Impact of brand experience on customer assets in virtual community environment; value co-creation perspective | - |
| dc.title.alternative | Impact of brand experience on customer assets in virtual community environment; value co-creation perspective | - |
| dc.type | Conference | - |
| dc.contributor.affiliatedAuthor | Tony C. Garrett | - |
| dc.identifier.bibliographicCitation | 2018 Global Marketing Conference | - |
| dc.relation.isPartOf | 2018 Global Marketing Conference | - |
| dc.relation.isPartOf | GAMMA Global alliance of marketing and management associations | - |
| dc.citation.title | 2018 Global Marketing Conference | - |
| dc.citation.conferencePlace | JA | - |
| dc.citation.conferenceDate | 2018-07-26 | - |
| dc.type.rims | CONF | - |
| dc.description.journalClass | 1 | - |
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