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The effect of sensory fit on consumer evaluations on co-branding
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| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Yongjun Sung | - |
| dc.date.accessioned | 2021-08-27T22:25:37Z | - |
| dc.date.available | 2021-08-27T22:25:37Z | - |
| dc.date.created | 2021-04-22 | - |
| dc.date.issued | 2018-07-27 | - |
| dc.identifier.uri | https://scholar.korea.ac.kr/handle/2021.sw.korea/18244 | - |
| dc.publisher | Global Alliance of Marketing & Management Associations | - |
| dc.title | The effect of sensory fit on consumer evaluations on co-branding | - |
| dc.title.alternative | The effect of sensory fit on consumer evaluations on co-branding | - |
| dc.type | Conference | - |
| dc.contributor.affiliatedAuthor | Yongjun Sung | - |
| dc.identifier.bibliographicCitation | 2018 Global Marketing Conference | - |
| dc.relation.isPartOf | 2018 Global Marketing Conference | - |
| dc.relation.isPartOf | Proceedings of the 2018 GMC Conference | - |
| dc.citation.title | 2018 Global Marketing Conference | - |
| dc.citation.conferencePlace | JA | - |
| dc.citation.conferenceDate | 2018-07-26 | - |
| dc.type.rims | CONF | - |
| dc.description.journalClass | 1 | - |
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