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프로야구 경기장 시설개선 우선순위 분석을 통한 경기관람 만족도 제고 방안 연구

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dc.contributor.author김민규-
dc.contributor.author장경호-
dc.contributor.author김양구-
dc.contributor.author정연길-
dc.contributor.author강현민-
dc.date.accessioned2024-11-19T00:29:18Z-
dc.date.available2024-11-19T00:29:18Z-
dc.date.issued2023-10-
dc.identifier.issn1226-0258-
dc.identifier.urihttps://scholar.korea.ac.kr/handle/2021.sw.korea/194299-
dc.description.abstractThe purpose of this study was to investigate the perception of stadium facilities by Korean professional baseball spectators to identify areas for improvement and provide a basis for efficient decision-making by teams. An online survey was conducted(n=521), and a total of 502 responses were used for the final analysis. Frequency analysis, exploratory factor analysis, reliability test, paired t-test, and IPA analysis were conducted using SPSS 26.0. In addition, the Borich Model and Locus for Focus Model were used to analyze the order of priority for stadium improvement. The results of this study were as follows; First, as a result of the IPA analysis, 8 items were to be in need of priority improvement. Second, 11 requisites were identified to improve the stadium environment through the Borich model and Locus for Foucs Model. Third, 8 items(sufficient seating space, seat comfort, restroom waiting time, cleanliness of restrooms, food quality, parking lot exit time, number of parking spaces and parking lot location guidance) were identified to the top priorities for improvement through three analysis methods. In conclusion, professional baseball teams should improve spectator satisfaction through improvement and enhancement of the 8 items that require top priority improvement.-
dc.format.extent15-
dc.language한국어-
dc.language.isoKOR-
dc.publisher한국체육과학회-
dc.title프로야구 경기장 시설개선 우선순위 분석을 통한 경기관람 만족도 제고 방안 연구-
dc.title.alternativeA study on the enhancement of spectators' satisfaction through an analysis of the priority for improving the professional baseball stadium facility-
dc.typeArticle-
dc.publisher.location대한민국-
dc.identifier.doi10.35159/kjss.2023.10.32.5.383-
dc.identifier.bibliographicCitation한국체육과학회지, v.32, no.5, pp 383 - 397-
dc.citation.title한국체육과학회지-
dc.citation.volume32-
dc.citation.number5-
dc.citation.startPage383-
dc.citation.endPage397-
dc.identifier.kciidART003014598-
dc.description.isOpenAccessN-
dc.description.journalRegisteredClasskci-
dc.subject.keywordAuthorprofessional baseball stadium-
dc.subject.keywordAuthorfacility improvement-
dc.subject.keywordAuthorpriority-
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