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It feels softer than it looked online: Contrast priming effects of touch-screen users in multi-channel shoppingIt feels softer than it looked online: Contrast priming effects of touch-screen users in multi-channel shopping
- Alternative Title
- It feels softer than it looked online: Contrast priming effects of touch-screen users in multi-channel shopping
- Authors
- Cecile Kyung-Ah Cho
- Issue Date
- 15-2월-2018
- Publisher
- Society for Consumer Psychology
- Citation
- Society for Consumer Psychology
- Conference Name
- Society for Consumer Psychology
- Place
- US
Dallas TX
- Conference Date
- 2018-02-15
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