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Do Top-dogs and Underdogs Motivate Consumers to Improve Themselves?Top-dog와 Under-dog는 소비자들 자신을 개선시키기위한 동기부여를 하는가?

Alternative Title
Top-dog와 Under-dog는 소비자들 자신을 개선시키기위한 동기부여를 하는가?
Authors
UNKNOWN
Issue Date
3-11월-2017
Publisher
한국마케팅학회
Citation
2017 한국마케팅학회 추계학술대회
URI
https://scholar.korea.ac.kr/handle/2021.sw.korea/21490
Conference Name
2017 한국마케팅학회 추계학술대회
Place
KO
Conference Date
2017-11-03
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