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Being Different Yet Being Similar: Product Innovation as Legitimacy BuildingBeing Different Yet Being Similar: Product Innovation as Legitimacy Building
- Alternative Title
- Being Different Yet Being Similar: Product Innovation as Legitimacy Building
- Authors
- KIM, EONSOO
- Issue Date
- 31-10월-2017
- Publisher
- Strategic Management Society
- Citation
- Strategic Management Society Annual Conference
- Conference Name
- Strategic Management Society Annual Conference
- Place
- US
텍사스 휴스턴
- Conference Date
- 2017-10-28
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