아름다움의 고정관념이 구매의도와 품질지각에 미치는 부정적 효과
DC Field | Value | Language |
---|---|---|
dc.contributor.author | Suk, Kwanho | - |
dc.date.accessioned | 2021-08-28T07:45:35Z | - |
dc.date.available | 2021-08-28T07:45:35Z | - |
dc.date.created | 2021-04-22 | - |
dc.date.issued | 2017-05-26 | - |
dc.identifier.uri | https://scholar.korea.ac.kr/handle/2021.sw.korea/23937 | - |
dc.publisher | 한국 소비자광고심리학회 | - |
dc.title | 아름다움의 고정관념이 구매의도와 품질지각에 미치는 부정적 효과 | - |
dc.title.alternative | Beauty May Fail: How Aesthetic Product Influences Purchase Intention and Quality Perception | - |
dc.type | Conference | - |
dc.contributor.affiliatedAuthor | Suk, Kwanho | - |
dc.identifier.bibliographicCitation | 2017 한국 소비자광고심리학회 춘계학술대회 | - |
dc.relation.isPartOf | 2017 한국 소비자광고심리학회 춘계학술대회 | - |
dc.relation.isPartOf | 2017 한국 소비자광고심리학회 춘계학술대회 초록집 | - |
dc.citation.title | 2017 한국 소비자광고심리학회 춘계학술대회 | - |
dc.citation.conferencePlace | KO | - |
dc.citation.conferenceDate | 2017-05-26 | - |
dc.type.rims | CONF | - |
dc.description.journalClass | 2 | - |
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