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인지된 유용성이 SNS 사용에 미치는 영향: 사용자 및 SNS 신뢰의 매개효과를 중심으로Influence of Perceived usefulness on the Use of SNS: Mediating Effect of Trust in Members and SNS

Alternative Title
Influence of Perceived usefulness on the Use of SNS: Mediating Effect of Trust in Members and SNS
Authors
Kim, Byung Cho
Issue Date
4-11월-2016
Publisher
한국상품학회
Citation
한국상품학회 추계학술대회, pp.133 - 137
URI
https://scholar.korea.ac.kr/handle/2021.sw.korea/26524
Conference Name
한국상품학회 추계학술대회
Place
KO
협성대학교
Conference Date
2016-11-04
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Korea University Business School > Department of Business Administration > 2. Conference Papers

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경영대학 (경영학과)
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