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Spillover from past recycling to green apparel shopping behavior: the role of environmental concern and anticipated guilt

Ha, Sejin; Kwon, SoYeon

ArticleIssue Date2016CitationFASHION AND TEXTILES, v.3PublisherSPRINGEROPEN

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How online self-customization creates identification: Antecedents and consequences of consumer-customized product identification and the role of product involvement

Kwon, Soyeon; Ha, Sejin; Kowal, Chris

ArticleIssue Date2017CitationCOMPUTERS IN HUMAN BEHAVIOR, v.75, pp 1 - 13PublisherPERGAMON-ELSEVIER SCIENCE LTD

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Examining identity- and bond-based hashtag community identification: the moderating role of self-brand connections

Kwon, Soyeon; Ha, Sejin

ArticleIssue Date2023CitationJOURNAL OF RESEARCH IN INTERACTIVE MARKETING, v.17, no.1, pp 78 - 93PublisherEMERALD GROUP PUBLISHING LTD

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