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A consumer value analysis of mobile internet protocol television based on a means-end chain theory

Kang, Hyunsoo; Kang, Mincheol; Yoon, Sora; Kim, Dongju

ArticleIssue Date2014CitationSERVICE BUSINESS, v.8, no.4, pp 587 - 613PublisherSPRINGER HEIDELBERG

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