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Is Lightness Always Better? How Embodiment of Weight Affects Brand Trust

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dc.contributor.authorYongjun Sung-
dc.date.accessioned2021-08-28T15:48:41Z-
dc.date.available2021-08-28T15:48:41Z-
dc.date.created2021-04-22-
dc.date.issued2016-06-20-
dc.identifier.urihttps://scholar.korea.ac.kr/handle/2021.sw.korea/28765-
dc.publisher한국광고홍보학회-
dc.titleIs Lightness Always Better? How Embodiment of Weight Affects Brand Trust-
dc.title.alternativeIs Lightness Always Better? How Embodiment of Weight Affects Brand Trust-
dc.typeConference-
dc.contributor.affiliatedAuthorYongjun Sung-
dc.identifier.bibliographicCitation2016 한국광고홍보학회 봄철 정기학술대회-
dc.relation.isPartOf2016 한국광고홍보학회 봄철 정기학술대회-
dc.relation.isPartOf2016 한국광고홍보학회 봄철 정기학술대회 발제집-
dc.citation.title2016 한국광고홍보학회 봄철 정기학술대회-
dc.citation.conferencePlaceKO-
dc.citation.conferenceDate2016-06-20-
dc.type.rimsCONF-
dc.description.journalClass2-
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