ScholarWorks@Korea University: Search

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I'm Not a Banal Brand But a Real Friend: The Role of Brand Anthropomorphism in Consumer-Brand Relationships

ConferenceIssue Date2015CitationAssociation for Consumer Research Asia-Pacific Conference 2015PublisherAssociation for Consumer ResearchPlaceHK

How Pinteresting! Exploring Global Brands' Visual Brand Identity Strategies

Yongjun Sung

ConferenceIssue Date2015CitationAssociation for Consumer Research Asia-Pacific Conference 2015PublisherAssociation for Consumer ResearchPlaceHK

The Effect of Narcissism on Consumer-Brand Relationships

Yongjun Sung

ConferenceIssue Date2015CitationAssociation for Consumer Research Asia-Pacific Conference 2015PublisherAssociation for Consumer ResearchPlaceHK

The Effects of Brand Personification on Facebook Marketing and the Role of Social Presence

Yongjun Sung

ConferenceIssue Date2019Citation2019 Global Fashion Management ConferencePublisherGlobal Alliance of Marketing & Management AssociationsPlaceFR

선택에 관여하는 인공지능이 사용자 평가에 미치는 영향 : 자율성 침해의 매개효과와 정보원 신뢰도의 조절효과를 중심으로

Yongjun Sung

ConferenceIssue Date2018Citation한국광고홍보학회 2018 가을철 정기학술대회Publisher한국광고홍보학회PlaceKO

인공지능 에이전트에 대한 심리적 거리가 메시지 설득 효과에 미치는 영향 : 인공지능 스피커를 중심으로

Yongjun Sung

ConferenceIssue Date2018Citation한국광고홍보학회 2018 가을철 학술대회Publisher한국광고홍보학회PlaceKO

노출형 광고가 검색 및 구매에 미치는 영향: 네이버 광고 및 검색 중심으로

Yongjun Sung

ConferenceIssue Date2018Citation한국광고홍보학회 2018 가을철 학술대회Publisher한국광고홍보학회PlaceKO

사용자 특성과 지각된 기기 가치에 따른 가상개인비서 만족도

Yongjun Sung

ConferenceIssue Date2018Citation한국광고홍보학회 2018 가을철 정기학술대회Publisher한국광고홍보학회PlaceKO

타투(TATTOO)동기에 관한 미국-한국 간 비교문화 연구

Yongjun Sung

ConferenceIssue Date2018Citation한국광고홍보학회 2018 가을철 학술대회Publisher한국광고홍보학회PlaceKO

The effect of sensory fit on consumer evaluations on co-branding

Yongjun Sung

ConferenceIssue Date2018Citation2018 Global Marketing ConferencePublisherGlobal Alliance of Marketing & Management AssociationsPlaceJA

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