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I'm Not a Banal Brand But a Real Friend: The Role of Brand Anthropomorphism in Consumer-Brand Relationships

ConferenceIssue Date2015CitationAssociation for Consumer Research Asia-Pacific Conference 2015PublisherAssociation for Consumer ResearchPlaceHK

How Pinteresting! Exploring Global Brands' Visual Brand Identity Strategies

Yongjun Sung

ConferenceIssue Date2015CitationAssociation for Consumer Research Asia-Pacific Conference 2015PublisherAssociation for Consumer ResearchPlaceHK

Cultural Differences in Celebrity Endorsement Evaluation: Holistic vs. Analytic Thinkers

Yongjun Sung

ConferenceIssue Date2015CitationAssociation for Consumer Research Asia-Pacific Converence 2015PublisherAssociation for Consumer ResearchPlaceHK

The Effects of Investment and Brand Transgression on Brand Commitment

Yongjun Sung

ConferenceIssue Date2015CitationAssociation for Consumer Research Asia-Pacific Conference 2015PublisherAssociation for Consumer ResearchPlaceHK

The Effect of Narcissism on Consumer-Brand Relationships

Yongjun Sung

ConferenceIssue Date2015CitationAssociation for Consumer Research Asia-Pacific Conference 2015PublisherAssociation for Consumer ResearchPlaceHK

The Interplay of Product Image and Regulatory Focus on Green Consumption

Yongjun Sung

ConferenceIssue Date2015CitationAssociation for Consumer ResearchPublisherAssociation for Consumer ResearchPlaceHK

THE IMPACT OF SELF-THREAT ON PREVENTION VS. PROMOTION HOPE

Yongjun Sung

ConferenceIssue Date2016Citation2016 Global Marketing ConferencePublisherGlobal Marketing ConferencePlaceHK

# ME AND BRAND: UNDERSTANDING THE BRAND-SELFIE POSTERS ON SOCIAL MEDIA

Yongjun Sung

ConferenceIssue Date2016Citation2016 Global Marketing ConferencePublisherGlobal Marketing ConferencePlaceHK

CEO’S SELF-DISCLOSURE ON SOCIAL MEDIA

Yongjun Sung

ConferenceIssue Date2019Citation2019 Global Fashion Management ConferencePublisherGlobal Alliance of Marketing & Management AssociationsPlaceFR

The Effects of Brand Personification on Facebook Marketing and the Role of Social Presence

Yongjun Sung

ConferenceIssue Date2019Citation2019 Global Fashion Management ConferencePublisherGlobal Alliance of Marketing & Management AssociationsPlaceFR

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