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How to frame verbal metaphors in ads and why it matters: Evidence from two experiments
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| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Yongjun Sung | - |
| dc.date.accessioned | 2021-08-28T18:24:36Z | - |
| dc.date.available | 2021-08-28T18:24:36Z | - |
| dc.date.created | 2021-04-22 | - |
| dc.date.issued | 2016-03-20 | - |
| dc.identifier.uri | https://scholar.korea.ac.kr/handle/2021.sw.korea/30181 | - |
| dc.publisher | American Academy of Advertising | - |
| dc.title | How to frame verbal metaphors in ads and why it matters: Evidence from two experiments | - |
| dc.title.alternative | How to frame verbal metaphors in ads and why it matters: Evidence from two experiments | - |
| dc.type | Conference | - |
| dc.contributor.affiliatedAuthor | Yongjun Sung | - |
| dc.identifier.bibliographicCitation | 2016 American Academy of Advertising Annual Conference | - |
| dc.relation.isPartOf | 2016 American Academy of Advertising Annual Conference | - |
| dc.relation.isPartOf | Proceedings of the 2016 American Academy of Advertising Annual Conference. | - |
| dc.citation.title | 2016 American Academy of Advertising Annual Conference | - |
| dc.citation.conferencePlace | US | - |
| dc.citation.conferenceDate | 2016-03-17 | - |
| dc.type.rims | CONF | - |
| dc.description.journalClass | 1 | - |
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